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If you haven’t heard of the term viral marketing then it can be a hard concept to grasp. No you won’t get sick 🙂
Viral marketing is term used when your marketing efforts snowball into a larger and larger flow of traffic to your website. There are many ways to create a viral marketing snowball using referrals, multilevel downlines, word of mouth, mult-tiered commissions to name just a few.
My favorite viral marketing techniques business concentrate on rebranding e-books.
What is rebranding an e-book? Well lets say for instance that you are given an e-book that had various links, programs, and marketing tools in it. And lets say that you bought a tool that you particularly liked in the ebook.
The person who gave you the book would get a commission. Why do you ask? The individual who gave you the e-book probably paid a small fee to rebrand the e-book with his own affiliate links.
Now you decide to rebrand the e-book because you see the same potential. As you start to rebrand the e-book you will begin to signup for the same affiliate programs and tools listed in the book. You are then placed in the 2nd tier affiliate program of the person who referred you the book. Now when you start making commissions he will also get a commission percentage.
Now you can see the powerful viral marketing concept. For each person that rebrands the e-book a larger snowball of traffic and sales increases.
Some good ways to giveaway such e-books are to tell visitors that they will get instant access to such and such e-book when they subscribe to your newsletter. So not only are you practicing viral marketing but you are also expanding your email list.
My success in Viral Marketing have been overwhelming and it is a good reason why I have been able to work at home. The two e-books that I give away for people to rebrand is Graham Hamers Traffic Jam Formula & Mike Paetzold’s Opt-In Master Course. The Traffic Jam Formula has been responsible for 58 platinum memberships at MPAM which is 14.95 each that I recieve a month as commission.
So go out there and find a rebrandable e-book and rebrand it with your affiliate links. Give it away in traffic exchanges, free e-book directories, search engines, pay per click and anywhere that you can think of and you will be one step closer to achieving viral marketing.
Free viral marketing techniques your business
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All it takes is a little theory practiced and applied, and soon you will find that marketing comes naturally.
Marketing is more than sales. Marketing is the set of activities used to
1. get your potential customer’s attention
2. motivate them to buy
3. get them to actually buy
4. get them to buy again (and again…)
Marketing is how you define your product, promote your product, distribute your product, and to maintain a relationship with your customers.
Marketing theory is made up of the 5 P’s . Product, Positioning, Place, Price, Promotion. Each “P” contributes to your marketing mix.
Marketing mix is the very populer concept. In fact, before understand all of Marketing mix, you should have understand what is the STP (Segmentation, Targeting and Positioning).
Source :http://www.determan.net/Michele/markethome.htma
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Here are some things to keep in mind:
Advertising.
Reaches large, geographically dispersed audiences, often with high frequency; Low cost per exposure, though overall costs are high; Consumers perceive advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may stimulate short-term sales; Impersonal, one-way communication; Expensive
Personal Selling
Most effective tool for building buyers’ preferences, convictions, and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented; Buyers are more attentive; Sales force represents a long-term commitment; Most expensive of the promotional tools
Sales Promotion.
May be targeted at the trade or ultimate consumer; Makes use of a variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response; Short-lived; Not effective at building long-term brand preferences
Public Relation.
Highly credible; Very believable; Many forms: news stories, news features, events and sponsorships, etc.; Reaches many prospects missed via other forms of promotion; Dramatizes company or product; Often the most under used element in the promotional mix; Relatively inexpensive (certainly not ‘free’ as many people think–there are costs involved)
Direct Marketing.
Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts
Source : http://www.davedolak.com/promix.htm
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