Social media has become an integral part of our daily lives, but it’s not as effective as it used to be for brands. According to the latest social media engagement rate benchmark report, social media platforms like Instagram, Facebook, and Twitter have seen a decline in organic engagement rates, posting frequency, and holiday hashtags. However, there is one platform that has bucked this trend and continues to dominate the market with exceptional engagement rates – TikTok.
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How Successful is Influencer Marketing?
/in Marketing /by 3 CreatedInfluencer marketing concept. Chart with keywords and icons on white desk with stationery
In today’s digital age, social media has become a vital tool for businesses to promote their products and services. With the rise of social media platforms, influencer marketing has emerged as an effective way to reach a wider audience and increase brand awareness. Influencer marketing involves partnering with social media influencers to promote products or services to their followers. But the question remains, how successful is influencer marketing? In this article, we will explore the impact of influencer marketing and its effectiveness in promoting businesses.
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Surviving A Recession: How Companies Can Use Marketing to Thrive
/in Marketing /by 3 CreatedEconomic downturns or recessions can be tough for businesses, especially small and medium-sized enterprises (SMEs) that are often hit the hardest. It can be tempting to cut costs and put marketing on the back burner during these tough times. However, studies have shown that companies that continue to invest in marketing during economic downturns can not only survive but thrive. In this article, we will explore how companies can use marketing to their advantage during recession and economic downturns.
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How To Market A Website On Google Effectively
/in Marketing, Tips /by 3 CreatedMarketing a website on Google effectively can seem like a daunting task, but with the right strategies, it can be a very rewarding experience. Google is one of the most popular search engines in the world, with billions of searches made every day. It is, therefore, crucial to develop an effective marketing plan to ensure your website stands out in the search engine results pages (SERPs).
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TikTok Dominates Social Media Engagement: 5 Takeaways from the 2023 Benchmark Report
/in Social Media /by 3 CreatedSocial media has become an integral part of our daily lives, but it’s not as effective as it used to be for brands. According to the latest social media engagement rate benchmark report, social media platforms like Instagram, Facebook, and Twitter have seen a decline in organic engagement rates, posting frequency, and holiday hashtags. However, there is one platform that has bucked this trend and continues to dominate the market with exceptional engagement rates – TikTok.
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Bing Enhances Chat Limits While OpenAI CEO Acknowledges AI Tools’ Imperfections
/in bing, bing updates /by 3 CreatedMicrosoft’s search engine, Bing, is increasing its limits on chat sessions by allowing up to 6 “turns” per session and 60 total chats per day. This follows a previous announcement that limited chat sessions to 5 turns per session and 50 turns per day. In addition, Bing will increase the daily cap to 100 total chats, and searches will no longer count against the chat total.
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Maximizing the Benefits of Social Media Marketing
/in Social Media /by 3 CreatedSocial media marketing is a powerful tool for businesses of all sizes. With over 4.2 billion social media users worldwide, social media provides businesses with a unique opportunity to reach a large and engaged audience. However, simply having a social media presence is not enough to achieve success. In this article, we will explore some effective strategies for maximizing the benefits of social media marketing.
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Meta Verified: A Controversial New Subscription Bundle for Instagram and Facebook Users
/in Facebook, Social Media /by 3 CreatedMark Zuckerberg, the CEO of Meta (formerly Facebook), recently announced the launch of a new subscription bundle called “Meta Verified” for Instagram and Facebook users. The bundle includes features like a verified badge, proactive account protection, account support, and increased visibility and reach. The company plans to test the offering in Australia and New Zealand and hopes to bring it to the rest of the world soon.
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Winning Strategies for Effective Content Marketing
/in Marketing /by 3 CreatedContent marketing has become one of the most effective strategies for building brand awareness, generating leads, and driving sales. By creating valuable and relevant content that addresses the needs and interests of your target audience, you can establish yourself as a trusted authority in your industry, and build a loyal following of customers who are eager to engage with your brand.
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Measuring the Success of Your Marketing Efforts: Metrics and KPIs to Track
/in Brand development, Business /by 3 CreatedAs a marketer, it’s crucial to measure the success of your marketing efforts to determine whether your strategies are effective or not. But how do you measure success? This is where metrics and key performance indicators (KPIs) come into play. In this article, we’ll explore some of the most important metrics and KPIs that marketers should track to measure the success of their marketing efforts.
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The Art of Creating Compelling Ad Campaigns
/in Google, Google Ads /by 3 CreatedCreating a compelling ad campaign is both an art and a science. A successful ad campaign must not only capture the attention of the target audience, but also communicate a message that resonates with them and motivates them to take action. In this article, we will explore some of the key elements of a successful ad campaign and provide tips and strategies for creating compelling and effective ads. Read more →