The 2018 new year follows a caution of ad-blocking enforcement released in June. Chrome will stop showing advertisements that offer non-compliant web ad experiences starting February 15. The original warning was given in June but didn’t specify a period frame besides “early 2018.”

With over half the marketplace providing ads in the web browsing market, it has a possibly sizable impact for non-compliant websites whose advertising do not meet up with the expectations of the Coalition for Better Ads. Experiences such as full-page interstitials, programmed sound and blinking-flashing advertisements are the set of banned advertisement types.
Online marketers can access an assessment with their website’s ad experience in the Advertising Experience Report, that will chronicle any advertising that qualify as troublesome or misleading. Ads will be designated as “Caution” or “questionable.” Declining assessments will never be made on one advertising experience, but instead depends on the ratio of total web page views which contain these encounters. The Coalition outlines these as:

7.5 percent in the first 8 weeks of this program.
5 percent in the four months.
2.5 percent thereafter. Read more →