TikTok Dominates Social Media Engagement: 5 Takeaways from the 2023 Benchmark Report
Social media has become an integral part of our daily lives, but it’s not as effective as it used to be for brands. According to the latest social media engagement rate benchmark report, social media platforms like Instagram, Facebook, and Twitter have seen a decline in organic engagement rates, posting frequency, and holiday hashtags. However, there is one platform that has bucked this trend and continues to dominate the market with exceptional engagement rates – TikTok.