Survey

It is that time of the year – IDC’s CMO Advisory Service is in the field with our Marketing Benchmarks Study. This is our 12th year conducting this study that is used by leading marketing organizations to benchmark their marketing spend and organizational structures. Now it’s your chance to join in this important research; I would like to offer an invitation to participate in this survey.

Below are the essential “need to knows” around our survey and further down I’ll dive into all the great value of benchmarking your marketing organization:

What are the benefits?

Complimentary copy of our 2015 Marketing Investment Planner to benchmark your company’s marketing data against industry data.
Receive an invitation to our exclusive client telebriefing held by IDC Analysts.
Access to IDC’s industry standard marketing taxonomy.

What is needed?

Email me (smelnick (at) IDC (dot) com) to get our survey instrument and taxonomy.
A “lead” marketing executive with access to marketing budget and staffing allocations.
Complete the survey by August 1st.

What is the Quality of Data and Confidentially?

This is the 12th year IDC has fielded the Tech Marketing Benchmark Survey and will include participation from many of the 100 largest tech companies – this depth and expertise is unmatched.
All responses are 100%, no questions asked, confidential. We take this part very seriously.

Bonus to all Participants

All participants will be eligible for our 2015 Chief Marketing Officer ROI Matrix and will have access to their placement on the Matrix. A great way to easily compare your marketing progress against the rest of the industry’s.

Need More Information: View this excerpt from Kathleen Schaub’s excellent post, IDC Tech Marketing Benchmark: Behind the Scenes. It explains all the intricacies (and value of benchmarking).

Why do companies benchmark? A benchmark provides context for decision-making. You spend a million dollars a year on social marketing. So what? If your CEO asks you this question, what will you say? Tech marketers tell us that they like to benchmark for the following reasons:

Improve the quality of annual planning: Last year’s program budget and gut feelings are no longer sufficient input

Gain insight into critical trends: Learn what industry leaders and competitors are doing – and how you stack up

Reallocate costs: Identify areas of overspending and opportunities for better value

Transform with confidence: Answer questions such as how much to invest in new areas like social marketing or how should I re-organize my department?

Drive with data: C-level executives increasingly expect marketing leaders to manage their business with the same level of operational excellence as other corporate functions.

Get an independent view: Benchmark data provides IDC analysts with a wealth of information that make guidance to clients personalized and accurate guidance

Feel free to reach out and let’s have a discussion whether it’s the right time for your organization to participate!

Email me at: (smelnick (at) IDC (dot) com) or find me on twitter @SamMelnick

IDC’s CMO Advisory Service is conducting our 11th annual barometer survey. Consider this blog post the official call for participants (get pumped!)

Ok let’s cut to the chase:

What are the benefits:

Complimentary copy (value of $4,500, yea the font is green for a reason) of our 2014 Tech Marketing Barometer Report. This will answer key questions around up and coming marketing areas (digital, content, marketing tech) and budget direction throughout the entire tech industry.
Receive an invitation to a future client only telebriefing with key data from this survey

Who Should Participate: Marketing executives who are in a position of responsibility for worldwide marketing practices.

How Long Should it Take: Depending on several factors, as quick as 15 minutes!

What’s the Deadline: Tuesday, Feb 25, 2014…. But wait, there’s more – All surveys received by Monday, Feb 17, the participant will be entered into a raffle for a $200 Amazon Gift Card!

There’s No Link…How do I Participate: To assure the highest data quality we carefully screen our participants. Please email Sam Melnick for the survey link.

Confidentiality: This goes without saying. All answers will be kept confidential by IDC and all data will be aggregated for the purposes of trend analysis. Additionally, your responses will not be used for any other purpose within IDC.

For those that skipped to the end:

TL;DR: If you are a senior marketer interested in receiving complimentary research, email Sam Melnick for the survey link and complete it by Feb 25!

Posts

Call For Participation – IDC’s CMO Advisory Service’s 2014 Tech Marketing Benchmark Survey

Tech Marketer’s Top Priorities for 2014 – Call for Participation IDC’s Tech Marketing Barometer Survey